Why Your # 1 Ranking Isn’t Bringing You New Traffic
You have actually viewed your website grow, gain a greater PR, and more inbound links. Your ranking has gradually increased for keywords that connect to the product or service your site is selling, up until finally you reach primary. You’re ecstatic! However a couple of days pass and traffic hasn’t increased. There are no more queries for your services or product and most notably, no increased profits, no return on your investment of either time or money into your web site’s search engine optimization.
Why is this? Why is it that numerous website out there reach top positioning on the search engines but still see no boost in traffic? There are numerous factors for this.
Initially, you may not be targeting keywords that your prospective consumers are looking for. Enter into the minds of your customers, find out what terminology they are utilizing while on Google or Yahoo!
For instance’s sake, let’s make up a fictitious service, an alternative headache recovery method called “Ache-Away”. It’s just to simple to forget that your possible consumers are people who have more than likely, declined your business or your service. A primary ranking for the term “Ache-Away” might not yield very much traffic because nobody is searching for it. It is most likely that expressions such as “the best ways to get rid of a headache” or “headache remedy” are being searched for more often. This will bring you brand-new traffic and a brand-new clientele. You wish to utilise easy, daily language in your web site’s titles and each page’s content. Keep in mind that the language used in your market is not necessarily the language used to describe your industry by individuals beyond it.
Do your keyword research. Tools such as Wordtracker.com will assist you determine the precise keywords that are looked for the most by your possible customers. Consumer language is essential to making your top ranking reliable in bringing you more traffic and extremely targeted traffic.
Another factor your top ranking might not be bringing you any traffic is due to the fact that the ranking is on an online search engine that has little of the search engine market. As is stands, Google, MSN and Yahoo! are the 3 main players. Some markets have customers who use among these search engines more than the others, as well. For instance, a leading ten ranking on Yahoo! for ‘seo’ might not bring in as much traffic as a leading ten ranking for the very same expression on Google, since typically speaking, consumers trying to find seo have a good idea of exactly what it is and understand that a top ten ranking for such a competitive keyword on Google is quite outstanding. Essentially, a big portion of people in the market for seo services will be searching for such services on Google. Additionally, there are many markets who’s customers primarily utilize Yahoo! or MSN and even industry-specific directory sites.
Tools like the previously mentioned Wordtracker.com have functions that include showing the difference in between how many times a keyword is searched for on Google instead of MSN or Yahoo! Utilising such services and tools will have an incredible affect on the success of your search engine project.
Lastly, what about the sites that are getting new traffic from their primary ranking however don’t seems to be making any sales? The biggest factor for this is that those sites are not visitor friendly. Visitor friendliness is merely the most essential element of a web site. If you site is not welcoming, easy to understand and simple to browse, there is just no indicate achieving top page placement on the search engines. You desire your visitors to be intrigued, to wish to keep reading, to check out pages besides your front page. You want to have the ability to provide you web site visitors a wealth of info and perhaps even tools. Web users wish to feel they have acquired something from going to a web site and the majority of them are in a low attention span frame of mind. You need to catch them instantly or you’ll lose them.
Ensure you utilize easy language, not industry-specific lingo. Make your website clear and uncluttered. Prevent inconveniences and interruptions such as entryway pages, animations, and noise. Give them the products they came for as soon as possible or they might be taking a look at the # 2 ranked website within minutes.
In other words, the key to enhancing your top ranking is knowing your audience. You need to know the minds of the people who are most likely to spend loan once they have actually reached your website. Not only will you get the traffic you’re searching for, but you’ll be making the sales you and experiencing a return on your seo investments.